sigi. studio
Crafting digital products for
problems without obvious answers
"Only family knows what still resonates. Teddy lets them curate the music, photos and voices into personal programs that a caretaker can simply play for their relative with dementia."
People with dementia lose access to digital complexity long before they lose the need for connection. But meaningful content can only come from the people who know them best, and those people can't always be with them.
Teddy is a platform that connects families, caretakers and residents. Families curate personal media remotely, the system shapes it into ready-to-play programs, and caretakers deliver it without needing to know preferences or manage technology.
Early prototypes explored AI-driven conversation, using custom conversational agents with tool-calling designed for natural Dutch dialogue. Testing in care settings shaped the pivot toward passive, family-curated media, but the AI and conversational design work directly informed how the product thinks about engagement and tone.
I led creative direction and the long-term product vision, and designed and developed the tablet application, family dashboard and the integration with the physical device from the ground up. Validated through observation and testing at Groenewoude care facility in the Netherlands.
"A funeral video shouldn't require a grieving family to become editors. Traces invites the people who cared to share and process together, gently shaping what everyone brings into a tangible memory."
Organizing a funeral leaves little room for anything beyond logistics. A tribute video is one of the most personal things a family can offer, but making one requires someone to collect photos from dozens of people, curate them, and assemble something coherent, all under enormous time pressure and emotional weight.
Traces focuses on the collection step, inviting the people who cared to contribute and share memories together. That process is carefully designed: narrative structure guides what people share and how, giving contributors both permission and scope while producing an organized set of memories rather than a chaotic dump.
Those memories are then cultivated and shaped into videos, printed books, and other tangible keepsakes. The platform is built on the vision that these outputs should feel personal but also be effortless. Clever algorithms generate compositions driven by the memories and interactions of contributors, giving the orchestrator editorial control over output that already has narrative flow. Built with Remotion for programmatic video composition and a custom layout engine for print.
The brief started as 'make a video tool for funerals.' User research reframed it: thoughtful collection drives meaningful assembly. I led creative direction and product vision, and designed and developed the platform end to end.
"Uncharted Waters helps students in open-ended creative projects capture their process as they go. Small playful moments of reflection across the project add up to a comprehensive overview, so you never face the 'what did I actually do' moment at the end of a semester."
The tool maps individual activities to the course's educational goals, giving both students and coaches a natural birds-eye view of progress without extra work.
The platform went through four design loops, starting in Unity WebGL and pivoting to a full-stack Next.js app when the project outgrew it. Custom-built interfaces — a zoomable draggable map, a flowing timeline with clustered markers, gamified reflection mechanics — go well beyond standard web components.
I am a digital, full-stack designer specialized in tech-oriented product prototypes. In control of the full stack, I can think with you about the long-term vision of a product while driving features from conceptualisation to behavioural design to working interface.
Currently my focus is on a hype-free approach to AI and emerging tech. I can give you a grounded insight on what the technology can mean for your product, while rapidly iterating and creating a prototype built to grow into a real product.
Currently taking on new projects. Interested in working together?
Tell me what you're working on mail@sigi.studio